Consumers are sharing more on preferred beauty routines and how the products are effective.   One in five (19%) social media users consider themselves to be content creators (10%) or influencers (9%), according to new Mintel research. This number increases to 28% for Gen Z social media users as 11% consider themselves to be influencers and 17% content creators. Meanwhile, three-quarters (76%) of self-proclaimed influencers are living the social media dream by earning enough money from content ...